Founded in 2020, MQ Agency was born from the shared passion and vision of its founder Michaela Qvist to revolutionize the PR and communications landscape. With a focus on impactful brand experiences and strategic partnerships, we set out on a journey to empower both influencers and clients.
As a dedicated team with profound industry knowledge, we quickly established ourselves as a leading agency, specializing in brand building, influencer representation, and strategic project management.
Driven by an unwavering commitment to excellence and genuine collaborations, we have made significant strides in the dynamic world of PR and communications.
At MQ Agency, we firmly believe in the power of authentic connections and the art of compelling storytelling to shape brand identities. Our ultimate goal is to create lasting impressions and drive exceptional results for the brands we represent.
As we continue to evolve and embrace the future, we warmly welcome you to be a part of our story—a story built on passion, innovation, and an unwavering dedication to our client's success. Together, let's create something extraordinary.
Meet the Team
Allow me to introduce myself, Michaela Qvist, the Founder & PR Strategist, alongside my esteemed colleague, Martin Kalasho, the Head of PR & Brand Partnership. With our exceptional expertise and unwavering dedication, we expertly lead our team to unparalleled heights. Together, we curate captivating PR campaigns, forge strategic brand partnerships, and orchestrate unforgettable events, leaving an indelible impact on your brand. Entrust our visionary approach and extensive experience to elevate your journey to unmatched levels of success.
Michaela Qvist
Founder & PR strategist
Meet Michaela Qvist, the visionary Founder & PR Strategist behind MQ Agency. With a profound understanding of the industry, she leads our team and the agency with a passion for strategic communication and brand elevation. She has a degree in higher vocational education in Digital strategy and graduated in 2016 to become a digital strategist
Michaela's extensive experience since then includes her role as Public Relations Manager within fashion at Mildh Press, skillfully representing brands to ensure strong business relations and meet revenue goals. Prior to that, she excelled as a manager in Public Relations & Events at Gina Tricot.
During her time at Gina Tricot, Michaela took charge of the PR & influencer strategy, successfully developing PR strategies aligned with the overall marketing plan. As a dedicated strategist, Michaela is committed to understanding each client's unique identity and objectives, ensuring tailored solutions that deliver exceptional results. Her relentless pursuit of excellence and attention to detail drives the success of our client's endeavors.
With a strong network of media connections and influencers, Michaela effortlessly navigates the ever-evolving landscape of public relations, providing valuable opportunities for our clients to shine. As the driving force behind MQ Agency, Michaela's remarkable skills, and insights enable us to stand as a powerful force in the world of PR, dedicated to making a positive impact for brands globally.
Martin Kalasho
Head of PR & Brand Partnership
Meet Martin Kalasho, the esteemed Head of PR & Brand Partnership at MQ Agency. With a proven track record in brand marketing, social media, and creative direction, Martin brings a wealth of expertise to our team.
Previously, as Influencer Marketing Manager at Gina Tricot, Martin led successful design collaborations and campaigns with influential personalities and renowned brands. His pivotal role in transforming Gina Tricot's brand image and expanding its reach through strategic partnerships is truly remarkable.
With over 8 years of extensive experience in the influencer industry, Martin has built a powerful network within this dynamic sphere, having worked for three of the Nordics' leading fashion brands, such as Gina Tricot, NA-KD, and Nelly. He deeply understands the significance of strategic collaborations in driving brands toward success and growth.
Based in Gothenburg, Martin oversees our agency's profiles and leads the establishment of PR operations on the west coast. His expertise in influencer marketing and collaboration with cross-functional teams make him invaluable to MQ Agency. Martin's successful career is a testament to his perfect balance between creativity, brand strategy, and business outcomes. We are privileged to have him as a driving force behind our success and look forward to the incredible impact he will create for our clients.
Our Values
These values form the foundation of our work, shaping every decision we make and propelling us towards our mission of building lasting, impactful brands in the dynamic world of PR and communications.
Excellence
We are committed to delivering excellence in everything we do, from strategic planning to creative execution. We strive to surpass expectations and consistently produce exceptional results for our clients.
Empowerment
We are dedicated to empowering our clients and influencers to reach their full potential. Through meaningful partnerships and personalized strategies, we aim to uplift and inspire.
Integrity
Honesty, transparency, and ethical conduct are at the core of our values. We uphold the highest standards of integrity in our relationships with clients, influencers, and partners.
Results-Oriented
Our ultimate goal is to drive tangible and measurable results for our clients. We take a data-driven approach to ensure every campaign and collaboration delivers meaningful outcomes.
Innovation
Embracing innovation is key to our success. We continuously explore new trends, technologies, and ideas to stay at the forefront of the ever-changing PR and communications landscape.
Collaboration
We believe in the power of collaboration and the strength of diverse perspectives. By fostering a collaborative environment, we cultivate a culture of innovation, creativity, and mutual respect.